Hispanic Wealth Project
The Hispanic Wealth Project (HWP) is built on the premise that all Americans benefit from the economic well-being of our Hispanic community.
We are committed to fostering an ecosystem for Hispanic household wealth creation by empowering Latinos to fully participate and prosper in the U.S. economy through actionable initiatives in sustainable homeownership, small business development, and financial education.
A growing number of NAHREP 10 Certified Trainers, as part of their pro bono contributions to their communities, play a critical role in educating Latino individuals and families across the country. Currently, there are five NAHREP 10 Certified Trainers in Minnesota. They are available to present the 10 disciplines in training sessions focusing on one or a few of the disciplines, in English, Spanish, or French, at your school, community organization, professional association, or church.
Rico Paul Vallejos
NAHREP 10 Certified Trainer
Rico's speaking engagements include keynotes, workshops and lectures in corporate, educational, and community settings such as 3M, University of Minnesota (Carlson School of Management), Public Relations Society of America, University of St. Thomas, Target, Florida State University, Hispanic and Multicultural Marketing Conferences, University of Wisconsin-River Falls, Linn Benton Community College, Bethel University, Women’s Economic Roundtable, USAID educational programs, the Inter-American Congress of Psychology, Multicultural Marketing Conference, Metropolitan State University, and advertising clubs across the United States. His bilingual MC experience includes Cinco de Mayo, Hispanic Heritage Month, and Latino non-profit gala events. You may contact Rico at rico@vallejos.net to inquire availability or request more information.
"Rico's speech to our group of mesmerized marketing, PR, and event planning professionals was eye-opening, informative, high-energy, and enormously entertaining. Drawing from his experience working in Europe, Latin America, and barrios across the United States, Rico exploded our misconceptions and suggested strategic ways that savvy marketers could connect with the fastest-growing ethnic community in America. Outstanding!"
-Paul Maccabee, President, Maccabee Group
“The students gave your presentation rave reviews! Thanks for giving us a very relevant overview of immigration trends, cultural competency, and implications for marketing and PR.”
-Rose McKinney, Founder & CEO Pineapple RM
